The sales team of an Indian IT firm, with clientele based in US, was based out of US and India. Having done a substantial analysis of the way it handled email campaigns, the company was looking to improve its marketing strategy. The company approached Meivia seeking assistance.
Meivia started by analysing the quarterly data on the emails sent, reviewing the collaterals and the target database used for emails. This was followed by creating a comprehensive strategy of analyzing the customer needs, market, competition, and improving the process of sending emails by customizing their products according to the customer requirements. Meivia also did a detailed analysis of the company’s customer database by reviewing the customers’ revenue potential, fit to current bench, and specialization, and prepared a road map for tracking each email campaign individually.
An implementation period of 4 months streamlined the marketing campaign, which was evident in the form of increased sales for the company.