Blog Archives

Marketing Campaign for an IT firm | Client Stories

The sales team of an Indian IT firm, with clientele based in US, was based out of US and India. Having done a substantial analysis of the way it handled email campaigns, the company was looking to improve its marketing …

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Framework for International Business | Client Stories

Practitioners at Meivia, in association with a professor of international business at a reputed management institute, have developed an international business framework. The framework helps in analyzing where in the world one performs which operations and how do they affect …

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Traditional Entrepreneurship in India | Client Stories

We, at Meivia, strongly believe that there is lot to learn from the way traditional businesses in India have been able to sustain themselves over the ages. Two Meivia partners are working on a research project on Entrepreneurship in India …

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A trading company creates value through restructuring | Client Stories

A Bangalore-based trading company with branches across the country was struggling with a broad range of strategic issues, including the way the company was structured and process compliances. Meivia worked closely with the company management to provide the options to …

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Helping Startups take off | Client Stories

Meivia assisted in setting up a start-up in the travel vertical. Meivia took on the role of consulting CEO for this company, and worked closely with the founders to set up a management team. This was followed by assisting the …

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An Israeli security firm aligns IT with its business goals | Client Stories

An Israeli security firm was looking for a technology advisor that it could trust, and engaged Meivia. As a first step, Meivia worked closely with the company management to understand the current operations, future requirements for its technology use, and …

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A foreign university reaches out to prospective students in India | Client Stories

In the context of globalization, it has become imperative for educational institutions to attract international students. Meivia partnered with a foreign university to help the university recruit students from India for its international program. The university had high world rankings …

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Cross Cultural Trainings | Client Stories

With companies becoming global, just having the right mix of market and product is not sufficient to ensure success. It is also important to have a work-force with high level of understanding of the cultural background and sensitivity when working …

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Go-to market strategy for Israeli companies in India | Client Stories

An Israeli corporate gifting company was looking to set up in India and called upon Meivia to develop the marketing strategy. Meivia partnered with the company to help it set up apresence in India by creating marketing and selling strategies …

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Resource Development for a pharmaceutical major | Client Stories

The human resource policies in the India division of a global pharma company’s were hampering the performance of the division. There was no co-ordination between the leaders and the workforce. Meivia developed a competency based dashboard,which was aimed at analysing …

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