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The sales team of an Indian IT firm, with clientele based in US, was based out of US and India. Having done a substantial analysis of the way it handled email campaigns, the company was looking to improve its marketing strategy. The company approached Meivia seeking assistance.
Meivia started by analysing the quarterly data on the emails sent, reviewing the collaterals and the target database used for emails. This was followed by creating a comprehensive strategy of analyzing the customer needs, market, competition, and improving the process of sending emails by customizing their products according to the customer requirements. Meivia also did a detailed analysis of the company’s customer database by reviewing the customers’ revenue potential, fit to current bench, and specialization, and prepared a road map for tracking each email campaign individually.
An implementation period of 4 months streamlined the marketing campaign, which was evident in the form of increased sales for the company.
Practitioners at Meivia, in association with a professor of international business at a reputed management institute, have developed an international business framework. The framework helps in analyzing where in the world one performs which operations and how do they affect the overall strategy of the business.
Further, using this framework, they have written a teaching case for a management institute, which analyses the acquisition of an Indian company by an MNC. A multimedia clip showing the protagonists of the case explaining how and why they took their decisions also supplements the case study.
We, at Meivia, strongly believe that there is lot to learn from the way traditional businesses in India have been able to sustain themselves over the ages.
Two Meivia partners are working on a research project on Entrepreneurship in India with one of India’s leading management institutes. They have been interviewing entrepreneurs, involved in various businesses, throughout India. The purpose is to collate learnings that have stood the test of time, and percolate them to the new age entrepreneurs.
A Bangalore-based trading company with branches across the country was struggling with a broad range of strategic issues, including the way the company was structured and process compliances.
Meivia worked closely with the company management to provide the options to help them navigate through the problem, and assisted in ensuring statutory compliance for the company during its growth phase. This was also supplemented by evaluating the financial structure, followed by financial restructuring to increase the shareholder value. Additionally, Meivia also helped the company in improving its processes in the areas of sales & marketing and human resources.
Meivia assisted in setting up a start-up in the travel vertical. Meivia took on the role of consulting CEO for this company, and worked closely with the founders to set up a management team. This was followed by assisting the team to create a detailed business plan to serve as the road map for the idea’s successful execution. Meivia also defined the company structure and operational processes and getting the company investor ready. Meivia has also helped entrepreneurs create business plans to help them understand the financial implications of running their business. It has assisted them in understanding the valuation of their company, and in evaluating growth of the business.
An Israeli security firm was looking for a technology advisor that it could trust, and engaged Meivia. As a first step, Meivia worked closely with the company management to understand the current operations, future requirements for its technology use, and ideas on how could Meivia help.
Meivia provided the insight and technology recommendations to the company, whether it was analysing and advising on the data structures, or creating the architecture for the database. Meivia also oversaw the development of the User Interface for accessing the database.
In the context of globalization, it has become imperative for educational institutions to attract international students. Meivia partnered with a foreign university to help the university recruit students from India for its international program.
The university had high world rankings but wanted to expand its international student base. Meivia defined the strategy for reaching out to students across India and also assisted in implementing this strategy.At the end of the 3 years, almost 10% of the class was Indian students. Also, in these years, the results of these students were exceptional.
Meivia has been handling study tours for executive programs to India for the last 14 years. Meivia consultants have been involved in the curation of academic content specific to the programs’ requirements and setting up meetings with senior business executives in India to teach international business.
With companies becoming global, just having the right mix of market and product is not sufficient to ensure success. It is also important to have a work-force with high level of understanding of the cultural background and sensitivity when working across cultures.
Meivia has provided cross-cultural trainings for firms, both in India and Israel, to bridge the cultural gap between their teams. We believe that for a project to be successful, teams in both countries must be able to communicate effectively with each other. In one large multinational, our trainings became an essential part of the Indians on-boarding requirement to work with Israelis. Meivia has also conducted cultural orientation sessions for senior management of several client organizations.
These companies have been able to maximize the outcomes of their inter-cultural interactions, boosting competitiveness in the global marketplace.
An Israeli corporate gifting company was looking to set up in India and called upon Meivia to develop the marketing strategy.
Meivia partnered with the company to help it set up apresence in India by creating marketing and selling strategies across India. The marketing collateral that was made for the company’s India expansion strategy was later used in other countries too.
Meivia has assisted many Israeli companies in setting up operations in India by providing them with thorough understanding of the key market, defining strategy, doing product analysis, finding partners for outsourcing, mergers and acquisitions, and post merger planning and support.
The human resource policies in the India division of a global pharma company’s were hampering the performance of the division. There was no co-ordination between the leaders and the workforce.
Meivia developed a competency based dashboard,which was aimed at analysing the behavioural indicators. The competencies earmarked were leadership,decision making, people development, achievement orientation, teamwork and communication skills.Meivia assessed several senior managers of the company in India, and drew up recommendations for their salary and incentives structure and ways of improving their interaction with the headquarters which was not in India.
Thus, a greater discipline was introduced to the human capital management, leading to improved employee engagement.
A large multinational pharma company decided to setup its R&D facility in India. The management team of the company turned to Meivia for help in developing the recruitment strategy for the company.
Meivia started by closely co-ordinating with the company’s management to identify the competencies needed, both in the short as well as the long-term.This involved recruitment of employees pan-India, from the R&D Head to the analysts. These employees,mostly PhDs, were highly skilled and qualified engineers and managers. Each of the team members had a comprehensive understanding of the technology trends.
This R&D setup had turned out to be one of the company’s most successful R&D units in the years to come.